Why do the Berkshires have their own currency?
These Western Massachusetts communities wanted a way to promote local businesses. So they started printing their own money.
In BerkShares, Berkshires’ roots of ‘buy local’ predated pandemic
While a slew of voices joined calls to “buy local” after the coronavirus pandemic hit, those ideas already had deep roots in Berkshire County.
BerkShares Now Available at Salisbury Bank
BerkShares participants now can exchange their dollars for BerkShares at the Great Barrington branch of Salisbury Bank and Trust Company.
Some communities are printing their own currency
Steve Carlotta’s family-owned camera store is struggling along with other mom and pop stores. But he’s found a way to compete with Internet stores and big-box chains.