Think Global, Spend Local

Whole Life Times - Maria Fotopoulos - In 1932, while the world struggled through the Great Depression, a small
Austrian town tried an economic experiment. To stimulate the local economy,
leadership in Wörgl created its own local currency, or scrip, known in
German as freigeld (literally, free money).

Based on the thinking of Silvio Gesell, an early 20th-century social
activist and economist, the new currency was novel in that it depreciated
monthly, which increased the pace of its circulation. Rapid currency
circulation goosed the economy, putting residents back to work. Advocates of
local alternative currency systems explain that what’s really happening with
this sort of currency “velocity” is real reinvestment in the local

The “Miracle of Wörgl” seemed to be serving that community well and was
interchangeable with official state currency, but the Austrian National
Bank, concerned over a perceived threat to its money-printing monopoly, shut
down the experiment after just 13 months.

Nearly 80 years later, as economic malaise lingers throughout the United
States, the Wörgl saga is inspiring local currency supporters seeking to
unlock underutilized resources that might mitigate financial tsunami cycles
and create a more independent economic model.

Complementary Currencies

The first question might be, is that legal? It is. Creating and using a
local currency—sometimes called complementary currency, in that it
“complements,” but doesn’t replace, a national currency—will not unleash the
dogs of the U.S. Treasury, as long as it isn’t coin and doesn’t look like
U.S. currency. Well before the Wörgl experiment, local currencies were
common, and there are hundreds of more recent examples, from Canada’s
Vancouver Island to San Luis Obispo, Calif., and Totnes, U.K. In a less
formal way, barters take place all the time, albeit not transferable via a
common coin of the realm.

In 1991 a group in Ithaca, New York, created a currency, the Ithaca Hour, to
promote local economic independence and community reliance. Its name was
intended to convey the idea that currency is both a means of exchange and a
representation of someone’s time spent laboring. At that time, $10 was the
average hourly wage in the county, so an Hour was worth $10 U.S. With more
than 100,000 bills circulating, Ithaca Hours continue offering an
alternative medium of exchange used by 900 businesses and health care

In the Massachusetts Berkshires, another local currency project took off in
2006 with the support of the E. F. Schumacher Society, a kind of alternative
economic think tank. Named for a British economist who advocated
decentralization, the society studies how local currencies work. More than
2.5 million BerkShares have been issued, with about 150,000 now circulating.
Accepted at 385 area businesses, BerkShares are colorfully illustrated with
historic Berkshire figures and other artwork by regional artists, further
emphasizing localness. Offered through 13 branches of five local banks, 100
BerkShares are equivalent to $100 U.S., but can be purchased with $95 U.S.
Thus, users receive a 5 percent discount at local businesses that accept the

The alternative Massachusetts currency has received more attention from
communities nationwide since the current economic downturn, according to
Sarah Hearn of BerkShares. “Increasingly, communities are looking to find
citizen-based solutions to economic instability, and rightly identify local
currencies, like BerkShares, as elegant tools for growing more sustainable
local economies,” notes Hearn.

Commitment to keeping dollars local may be enough of a driver to create a
community currency. Even small shifts in market share to local businesses
can create economic activity and employment gains, studies have shown. One
analysis found buying from local merchants rather than chain businesses
results in three times as much money staying in the community.

In nearby Ojai a working group has been established to brainstorm ways to
increase area economic opportunities, and potentially create a local
currency. Further north, the college town of Davis also is studying
developing an alternative currency, Davis Dollars, and Eureka trades
Humboldt Community Currency (CC). The Humboldt Community Currency Exchange
Project suggests that participating goods and services providers accept
payment half in CC and half in U.S. currency. One Humboldt CC equals one
U.S. dollar.

Sustaining Planet and Economy

Here in Los Angeles, the Green Business Networking group, formed in 2005
when a small group of local business leaders began meeting informally to
discuss ways of working together to advance sustainability and wellness
ideas and businesses, is exploring the feasibility of a complementary
currency for the greater L.A. region.

“I’m motivated to work with money and business exchange to drive
sustainability,” explains cofounder and certified financial planner Gregory
Wendt, who is also director of sustainable investing for Enright Premier
Wealth Advisors, Inc., an established registered investment advisory firm
based in Southern California. “We need to change the way we work with

Still in very early discussion stages with interested regional businesses
and individuals for a process that might take two to three years, Wendt
envisions a regional currency that would find its initial footing in the
green business community. While it’s too early to know how the currency
would be backed or how actual mechanics might function, Wendt anticipates
the currency taking shape through evolving discussions and a series of
community gatherings that identify and address issues.

Hollis Doherty, a student of the Wörgl experiment, shares Wendt’s enthusiasm
for establishing a local currency. After stumbling across the Austrian
story, Doherty was “galvanized about the idea of creating a local currency,”
so much so that the L.A. resident traveled to Austria and the
Unterguggenberger Institute. Named for the Wörgl mayor who implemented the
1932 currency plan for his town, the think tank promotes the idea of
alternative mechanisms for exchange.

Now an associate with the Unterguggen-berger Institute, Doherty finds the
idea of new thought for how money is viewed to be a transformative topic,
with the potential for huge social impact.

“My focus is on a currency that includes more people in the economy, one
that is more abundant for more people, and favors exchange over hoarding by
the few,” Doherty says. “The Institute would say there is no perfect system,
but they do say it’s healthier if more than one medium of exchange is

Hopefully an alternative currency would help to buffer Los Angeles in the
event of a future economic downturn, regardless of what happens in
Sacramento or Washington, D.C.

“It will be a very regional effort that promotes a thriving economy for the
L.A. region, driven by locally owned businesses and local farms committed to
sustainable business practices,” says Wendt. “What’s most important is that
this be a catalyst for change.”