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OUR HISTORY

What are BerkShares?

BerkShares come out of a long history of experimentation with local currency and models for increased economic self-reliance in the Berkshires. Here are some examples of currencies used in the early 1990s.

 

Deli Dollars were issued by deli owner Frank Tortoriello to finance the move of his business from one location to another. A $10 Deli Dollar cost $8, to be redeemed at face value for menu items at the new location.


Berkshire Farm Preserve Notes were jointly issued by two Great Barrington farms, the Corn Crib and Taft Farm, to finance start-up in the spring, and could be redeemed once produce was ready to be harvested.


“Berk-shares” were a summer give-away by merchants in downtown Great Barrington to reward customers for shopping in locally owned stores.  They were then redeemed for merchandise during a three day period in the fall. 


BerkShares in their current form were launched in September of 2006.

 

Deli Dollars and Berkshire Farm Preserve Notes on NBC 1991

Media & Resources

Photo: Whitney Asher at the bar at Brava. Photograph courtesy of BerkShares

Brava – June 2024

With an abundance of highly regarded food and drink establishments in the Berkshires, it can be hard to stand out. Whitney Asher, Owner and Manager

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