April 2009

Bravo For BerkShares

Measuring Up - Have you heard about BerkShares? I first learned about it Sunday night on this ABC News segment. This alternative currency named after the region for
which it was originated in Western Massachusetts (Berkshire County) has
caught on like wildfire. And, I can see why.

Some Communities Are Printing Their Own Currency

CNN - Jennifer Haley - Steve Carlotta's family-owned camera store is struggling along with other mom and pop stores. But he's found a way to compete with Internet stores and big-box chains.

A sampling of one and five BerkShare notes, courtesy of Jason Houston Photography.

Carlotta's store accepts BerkShares -- a local currency in Great Barrington, Massachusetts. He credits it with helping keep local customers coming back to his store.