July 2007

Buy Local with Local Currency

Bookselling This Week - Nomi Schwartz - The signs at Sunday's festival in Great Barrington, Massachusetts, announced: "One million sold."

That's not burgers or books, but BerkShares dollar notes, a currency adopted by towns in the Berkshire Region of New York state and western Massachusetts to support locally owned businesses and services.

Buy Local - With Town Currency

Businessweek - Jeffery Gangemi - Steve Carlotta, owner of the three-employee Great Barrington (Mass.) camera store Snap Shop, had been losing business for the last five years to discounters on the Internet. Then, in September, 2006, his town launched a currency program called BerkShares designed to strengthen the local economy by encouraging consumers to support local businesses.