June 2007

How Small-Town Banknotes Keep the Global Dollar at Bay

The London Times - James Bone - You can buy a slice of hazelnut ricotta torta and a caffe latte at Rubi’s cafe in this trendy Massachusetts town for $5 (£2.50).

The crisp local banknotes look like politically correct Monopoly money, with portraits of social activists and local figures such as Herman Melville, the novelist, and Norman Rockwell, the painter, on one side and pictures by living local artists on the other.

New Age Town in U.S. Embraces Dollar Alternative

Reuters - Scott Malone - A walk down Main Street in this New England town calls to mind the pictures of Norman Rockwell, who lived nearby and chronicled small-town American life in the mid-20th Century.

So it is fitting that the artist's face adorns the 50 BerkShares note, one of five denominations in a currency adopted by towns in western Massachusetts to support locally owned businesses over national chains.