CNN - Jennifer Haley - Steve Carlotta's family-owned camera store is struggling along with other mom and pop stores. But he's found a way to compete with Internet stores and big-box chains.
A sampling of one and five BerkShare notes, courtesy of Jason Houston Photography.
Carlotta's store accepts BerkShares -- a local currency in Great Barrington, Massachusetts. He credits it with helping keep local customers coming back to his store.