Measuring Up - Have you heard about BerkShares? I first learned about it Sunday night on this ABC News segment. This alternative currency named after the region for
which it was originated in Western Massachusetts (Berkshire County) has
caught on like wildfire. And, I can see why.
NBC News - Some communities are trying to strengthen their local economies by reverting back to a system that was prominent during the Great Depression — printing their own money. NBC's Ron Allen reports.
CNN - Jennifer Haley - Steve Carlotta's family-owned camera store is struggling along with other mom and pop stores. But he's found a way to compete with Internet stores and big-box chains.
A sampling of one and five BerkShare notes, courtesy of Jason Houston Photography.
Carlotta's store accepts BerkShares -- a local currency in Great Barrington, Massachusetts. He credits it with helping keep local customers coming back to his store.
Fox News - Molly Line - It looks like Monopoly money, but the colorful currency created by collaborators in the western Massachusetts town of Great Barrington is helping pump real dollars into the local economy.
The creative cash is called "BerkShares," a play on words, referring to the mountainous region called the Berkshires, where businesses and citizens have come together to support each other in these tough economic times.
USA Today - Marisol Bello - A small but growing number of cash-strapped communities are printing their own money.
Borrowing from a Depression-era idea, they are aiming to help consumers make ends meet and support struggling local businesses.
The systems generally work like this: Businesses and individuals form a network to print currency. Shoppers buy it at a discount — say, 95 cents for $1 value — and spend the full value at stores that accept the currency.