Media Coverage

Recent News

Buying Local: How It Boosts The Economy

Time.com - Judith Schwartz - "Buy Local"—you see the decal in the store window, the sign at the farmer's market, the bright, cheerful logos for Local First Arizona, Think Boise First, Our Milwaukee, and homegrown versions across the states. The apparent message is "let's-support-local-business", a kind of community boosterism. But buying close to home may be more than a feel-good, it's-worth-paying-more-for-local matter.

Bravo For BerkShares

Measuring Up - Have you heard about BerkShares? I first learned about it Sunday night on this ABC News segment. This alternative currency named after the region for
which it was originated in Western Massachusetts (Berkshire County) has
caught on like wildfire. And, I can see why.

Some Communities Are Printing Their Own Currency

CNN - Jennifer Haley - Steve Carlotta's family-owned camera store is struggling along with other mom and pop stores. But he's found a way to compete with Internet stores and big-box chains.

A sampling of one and five BerkShare notes, courtesy of Jason Houston Photography.

Carlotta's store accepts BerkShares -- a local currency in Great Barrington, Massachusetts. He credits it with helping keep local customers coming back to his store.

Some Communities Print Their Own Currency to Keep Money Local

Fox News - Molly Line - It looks like Monopoly money, but the colorful currency created by collaborators in the western Massachusetts town of Great Barrington is helping pump real dollars into the local economy.

The creative cash is called "BerkShares," a play on words, referring to the mountainous region called the Berkshires, where businesses and citizens have come together to support each other in these tough economic times.

Pages