Media Coverage

Spare a BerkShare?

By  Massachusetts’ Berkshires mountain region enjoys spectacular views, glorious fall foliage, a notable farm-to-table food movement, and one more thing that similar regions don’t have: its own currency.

BerkShares, the local currency, was introduced in 2006 by the Berkshires-based Schumacher Center for a New Economics as a project in sustainable economics. Consumers and businesses can go to 16 branches of four community banks in the region to purchase or redeem BerkShares, a paper currency featuring local scenery and portraits of famous area figures.

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Recent News

The Big on Small Business - Youth Entrepreneurship

The Big on Small Business, hosted by Keith Girouard. "Youth Entrepreneurship"
Part 1 :

Part 2:

Keith Girouard, regional director and senior business advisor at the Mass. Small Business Development Center Network, sat down with Alice Maggio, Local Currency Program Director at the Schumacher Center for a New Economics, to discuss youth entrepreneurship and Entry to Entrepreneurship, a business planning course for young people in the Berkshire Region. The Schumacher Center, BerkShares, Inc., and the Massachusetts Small Business Development Center Network have collaborated closely on the development of the Entry to Entrepreneurship program. Keith Girouard's monthly radio show is called The Big on Small Business: Ideas, Trends and Tools for Small Business. You can listen in on the 1st Wednesday of every month – 10:00-10:30 a.m on WBRK – 1340 AM in the Berkshire region of Massachusetts. This show's title was "Youth Entrepreneurship."

Entry to Entrepreneurship Reaches Full Enrollment

FOR IMMEDIATE RELEASE

Contact: Alice Maggio, Berkshares, Inc., [email protected] or (413) 528-1737

 

“ENTRY TO ENTREPRENEURSHIP” REACHES FULL ENROLLMENT.

 

BerkShares, Inc.’s business-planning course for Berkshire County youth, called “Entry to Entrepreneurship,” has reached full enrollment. The twenty registered students ages 14 to 25 will have their first class on Tuesday, January 26 at Berkshire Community College’s South County Center in downtown Great Barrington.

 

“Entry to Entrepreneurship” is a business education course that is community-supported, community-taught, and focuses on inspiring ‘import-replacement’ businesses that will fill gaps in the local economy. This approach is a part of a larger initiative spearheaded by BerkShares, Inc. called “Community Supported Industry (CSI).” CSI builds on the community-supported agriculture (CSA) model to find ways that Berkshire citizens can identify local business opportunities and work together to turn them into enterprises that become part of the local economy.

 

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