Adrian Alcalá is a professional software developer educated at MIT, with a wide range of programming experience including commercial web-based applications in the securities industry and 8 years of small business consulting in the southern Berkshires. He ran his own business in Great Barrington from 1989 to 1997 and served on the board and was an officer of the Southern Berkshire Chamber of Commerce for a number of years. He was also on the board of S.H.A.R.E. and was involved in early planning meetings for BerkShares. He and his wife, Sharon True, have raised their children in the Berkshires. Alcala is very interested in promoting the regional economy using BerkShares. He particularly wants to focus on strategies that are appropriate for the current state of the economy and culture, while not losing sight of the eventual "ideal" outcome to which we aspire.