Customized Hospital Gowns










Funding Needed


Start Up:  $96 – 100K




Use of Funds


Projected Annual Budget



Income:     $40,000

Expenses:  $75,000



Skills & Experience Needed

Sewing, desing, software


Competitive Advantage

 personalized, made in the U.S.


Idea Pitch - What are you selling? Why is it important?

Berkshire Health Systems provides a number of services throughout the county for those seeking treatment for life-threatening illnesses, the expectant, those in emergency situations, amongst other services. Often before you even see a doctor, you are expected to change into a stiff, steril gown. When seeking care for a threatening illness, a scratchy cotton hospital gown makes the experience less personal and

Problem Worth Solving

As the Berkshires face an aging population, Berkshire Health Systems will need to address the need for comfortable and accessible long term care for the elderly and this starts with providing patients with personalized hospital gowns to lift spirits and help healing.


Your Solution

To humanize the hospital experience, the solution is to to provide customized johnnies for children, then elderly and everyone in between. Bright colors and patterns may have psychological benefits for patients during care.  

Market Opportunity - Who are your target customers and how will you reach them? How will you distribute your product or service? How does your idea meet an opportunity for import replacement?

Berkshire Health Systems has many hospitals, outpatient facilities, clinics, and affiliates throughout Berkshire County.  There are also a number of smaller, private businesses, but BHS is an anchor institution that could provide a large contract.  BHS has 25,000 patients annually. 

Your Competition

The competition is:

Other hospital gown companies.   

Why Now?

Massachusetts Department of Energy has a Textile Recovery program that could provide incentive on both sides of the supply chain: for the manufacturing of gowns and purchasing by medical institutions. Secondary Materials & Recycled Textiles (SMART) grant available in Massachusetts.