BUSINESS BUILD OUT
Start Up: _________________
Use of Funds
Projected Annual Budget
Skills & Experience Needed
Valid Drivers License
Pass a Driving Test
List at least three:
Local ownership, recognized service
Idea Pitch - What are you selling? Why is it important?
A two-tier transportation that provides cars for use and a pick up service for and by Berkshire County residents.
Problem Worth Solving
The Berkshire Regional Transit Authority has a limited route coupled with limited hours of operation, making transportation for those in need of public transit difficult.
The solution is to provide a fleet of cars available for a car-sharing service, like Zip-Car, a membership-based service that has cars located around the country available for use by its members.
The other part of the service is an taxi service like Uber, in which local people provide rides as an alternative to the unreliable public transportation system, and organize themselves a cooperative.
Market Opportunity - Who are your target customers and how will you reach them? How will you distribute your product or service? How does your idea meet an opportunity for import replacement?
The car-sharing aspect is attractive for residents with valid licenses who don’t own cars.
The taxi service is attractive to residents who do not have a drivers license, can’t afford a car and it’s maintenance, or those looking for a safe way to get home at night. It’s attractive for drivers who wish to supplement their income.
The competition is:
Berkshire Regional Transit Authority,
The Berkshires are an attractive place for people of all ages seeking rural living and people moving from cities might not have a car or license. If we wish to attract a younger and educated population, we need to provide services that make living in the Berkshires attractive, accessible and affordable.