Berkshire Soap

 

RAPID

BUSINESS BUILD OUT

 

 

 

 

 

 

Funding Needed

 

Start Up:  $100K

 

Use of Funds

Office Supplies $300/mo

Rent (warehouse) $2500/mo

Insurance and Utilities$250/mo

Salaries (5 workers) $12000/mo

Payroll taxes 10.8%

Packaging

Marketing

 

Projected Annual Budget

 

Income:    ________

Expenses: ________

 

 

Skills & Experience Needed

Soap making-chemistry

Sales/marketing

Communication

 

Competitive Advantage

 Locally made - Berkshire Brand

Smells and feels better

 

 

Idea Pitch - What are you selling? Why is it important?

We all need to wash our hands.  The Berkshires have a rich agricultural scene and the byproducts of farming can be used to supplement local soap making. With many cultural, educational and medical institutions that honor and give preference to local sourcing, there is a guaranteed market for this product.

Problem Worth Solving The Berkshires present a need for quality liquid soap for residential and commercial use in our local institutions.  The vast majority of asoap bought in the Berkshires is mass-produced, imported and not very good for you.  Or, it’s locally made but too expensive.

Your Solution

Affordable soaps (for both residential and commercial use) made at an appropriate scale to supply an industrial-scale market.  Soaps will be made with local products as much as possible, including lard, herbs, etc.

 

Market Opportunity - Who are your target customers and how will you reach them? How will you distribute your product or service? How does your idea meet an opportunity for import replacement?

The potential market for a locally made liquid soap are local institutions – schools, community centers, hospitals, colleges, arts organizations, movie theaters and public restrooms anywhere.  Part of the market opportunity is that we already have a culture of support for local businesses, so institutions might be willing to pay a little more for local wholesale cost.  This product can also be made available for bulk purchase at local stores like the Berkshire Co-op Market and Guidos.

Your Competition

The competition is:

Industrial: Office supplies companies like W.B. Mason and Staples.  Logistics companies like Caligari’s and Zogics.

Small scale: natural products like Mrs. Meyers, Seventh Generation and Burt’s Bees.