September 2013

BerkShares Keep Spending Local

American Booksellers Association - Sydney Jerrard - BerkShares, a local currency designed to foster a stronger community by keeping commerce local, launched in 2006 in western Massachusetts with more than one million BerkShares circulating through 100 area businesses in the first year. Almost seven years later, the program has grown to include more than 400 businesses in the state’s Berkshires region as well as some towns in New York and Connecticut, and more than four million BerkShares have flowed through participating businesses.